Download e-book for kindle: 100 great PR ideas : from leading companies around the world by Jim Blythe

By Jim Blythe

ISBN-10: 0462099490

ISBN-13: 9780462099491

ISBN-10: 9814312045

ISBN-13: 9789814312042

Are you searching for an excellent notion or a few notion to make your PR and promotions more beneficial and leading edge? This ebook comprises a hundred nice PR rules, extracted from the realm s top companies.
Ideas give you the gasoline for people and firms to create price and luck. certainly the ability of rules may exceed the facility of cash. One uncomplicated suggestion may be the catalyst to maneuver markets, encourage colleagues and staff, and trap the hearts and imaginations of shoppers. This publication may be that very catalyst. every one PR concept is succinctly defined and is by means of recommendation on the way it should be utilized to the reader s personal enterprise state of affairs. an easy yet almost certainly robust e-book for an individual looking new idea and that killer software.

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As a fly-on-the-wall documentary the show was a great success: it had human interest (people being placed in a difficult and challenging situation), personal interest for the audience (seeing what actually happens in schools, and how it might be different elsewhere), and elements of humor and tragedy as the Australians met with triumph 100 GREAT PR IDEAS • 41 and disaster. An extra advantage for the TV company was that the show could be sold for broadcast in Australia. Of course, the recruitment company got very few mentions during the show, but any interested parties would have had little difficulty in recognizing the firm, and since the show was broadcast in Australia as well as Britain it went out to exactly the right target audiences.

Generating a high-impact event like this takes planning and coordination, but the effects are likely to be large and far-reaching. 100 GREAT PR IDEAS • 51 In practice • • • Always try to do something that has a visual impact. Ensure that the press will be there on the day. If you are likely to be on the receiving end of something like this, enter a dialog with your enemies first! 52 • 100 GREAT PR IDEAS 26 BUILD A CORPORATE BRAND The corporate brand is the overall impression the company gives to its publics, as opposed to the individual brands given to the firm’s products.

Ensure that your content will not disappoint. Visit the website regularly yourself and encourage others to do so—this tends to move it up the list in terms of search results. 34 • 100 GREAT PR IDEAS 17 BE THE BRAND In most businesses, people tend to separate their home and working lives. A lot of people who are running their own businesses tend to do likewise, switching off from business at the end of the day. A reluctance to talk about work is typical of many British entrepreneurs, and yet somebody who is committed and enthusiastic about what he or she does for a living is always interesting to talk to.

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100 great PR ideas : from leading companies around the world by Jim Blythe

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